In 2023 I received a promotion from Junior Designer to a Graphic Designer while working at Scentsy. As part of my promotion, I was trusted with different types of projects including leading art direction on a multitude of projects. This responsibilities included: sole creative concepting, on-site direction of photo shoots, and leading the revisions/review process.
Disney Princess
In Fall 2024 Scentsy released a new warmer featuring a variety of Disney Princesses. This was a co-project I directed on with my boss, Jeremy Ryan. Our goal was to create a fun and heartwarming shot featuring a dad and daughter playing dress up. Something that would break gender norms and show how families come in all shapes and sizes.
This collection featured the new Disney Princess Warmer, a Wax Bar and Fragrance Flower in the Dream Big, Princess scent and a Wax Bar and Fragrance Flower in the True Love Awaits scent.
This collection featured the new Disney Princess Warmer, a Wax Bar and Fragrance Flower in the Dream Big, Princess scent and a Wax Bar and Fragrance Flower in the True Love Awaits scent.
We had amazing talent for this shot, a dad and his daughter, and they truly were the magic for this photoshoot.
This shot was a wonderful experience and I learned so much about photo directing and managing talent on set. Having such good mentorship from my boss and working with the incredible photo team at Scentsy really helped me learn and grow through this project.
Monthly Social Media
Every month Scentsy releases multiple social media posts alongside the marketing images for limited edition warmers/seasonal offerings. From May to October in 2024 I was directing different shots for the Scentsy social media page. Working together with the incredible Scentsy photographers and set designers really makes the work very fun and fulfilling.