In 2023 I received a promotion from Junior Designer to a Graphic Designer while working at Scentsy. As part of my promotion, I was trusted with different types of projects including leading art direction on a multitude of projects. This responsibilities included: sole creative concepting, on-site direction of photo shoots, and leading the revisions/review process.
Disney Princess
©Disney and Scentsy
In Fall 2024 Scentsy released a new warmer featuring a variety of Disney Princesses. This was a co-project I directed on with my boss, Jeremy Ryan. Our goal was to create a fun and heartwarming shot featuring a dad and daughter playing dress up. Something that would break gender norms and show how families come in all shapes and sizes.
This collection featured the new Disney Princess Warmer, a Wax Bar and Fragrance Flower in the Dream Big, Princess scent and a Wax Bar and Fragrance Flower in the True Love Awaits scent.
This collection featured the new Disney Princess Warmer, a Wax Bar and Fragrance Flower in the Dream Big, Princess scent and a Wax Bar and Fragrance Flower in the True Love Awaits scent.
Concept Image for the Disney Princess Shot illustrated by me - 05/24 ©Disney and Scentsy
Concept Image for the Disney Princess Shot illustrated by me - 05/24 ©Disney and Scentsy
Concept Image for the Disney Princess Shot illustrated by me - 05/24 ©Disney and Scentsy
Concept image for the teaser image of the Disney Princess Shot illustrated by me - 05/24 ©Disney and Scentsy
We had amazing talent for this shot, a dad and his daughter, and they truly were the magic for this photoshoot.
©Disney and Scentsy
©Disney and Scentsy
©Disney and Scentsy
©Disney and Scentsy
This shot was a wonderful experience and I learned so much about photo directing and managing talent on set. Having such good mentorship from my boss and working with the incredible photo team at Scentsy really helped me learn and grow through this project.
Having fun on set with me and Scentsy photographer, Khoa
Monthly Social Media
Every month Scentsy releases multiple social media posts alongside the marketing images for limited edition warmers/seasonal offerings. From May to October in 2024 I was directing different shots for the Scentsy social media page. Working together with the incredible Scentsy photographers and set designers really makes the work very fun and fulfilling.
May Social - Guess the fragrance image featuring the Aloe Water and Cucumber scent - 05/24
May Social - Guess the fragrance image featuring the Amazon Rain scent - 05/24
May Social - Guess the fragrance image featuring the Starburst Sky scent - 05/24
May Social - Ezra the Elephant Buddy Clip feature - 05/24
May Social - Genna the Giraffe Buddy Clip feature - 05/24
May Social - Leoni the Leopard Buddy Clip feature - 05/24
May Social - Tex the T-Rex Buddy Clip feature - 05/24
June Social - Carnival Themed shoot featuring the scents Make a Splash and Sippin' Poolside - 06/24
June Social - Carnival Themed shoot featuring the scent Paradise Punch - 06/24
June Social - Carnival Themed shoot featuring the scent Sugared Strawberry - 06/24
June Social - Carnival Themed shoot featuring the scents Summer Moonlight and Summerberry Melon - 06/24
June Social - Verve warmer feature - 06/24
August Social - Olympics post featuring the scent Blackberry Vanilla - 08/24
August Social - Olympics post featuring the scent Pineapple Mango - 08/24
August Social - Olympics post featuring the scent Vanilla Bean Buttercream and a Fragrance Flower in Dainty Daisy - 08/24
August Social - Olympics post featuring the scents Amazon Rain and Aloe Water & Cucumber - 08/24
September Social - Fun and games featuring Scentsy wax cubes - 09/24
September Social - Fun and games featuring Scentsy Scent Paks - 09/24
September Social - Fun and games featuring Scentsy Wax Bars in Cherry Chestnut and Scentsy Travel Twists - 09/24
September Social -Seasonal Fragrance feature with products in Autumn Roadtrip, Rum Pum Plum, Winterberry Apple Tea, and Cherries Jubilee - 09/24
September Social - Seasonal Fragrance feature with products in Island Breeze and Berry, Sweet Pea & Vanilla, Cherries Jubilee, and Strawberry Dragonfruit - 09/24
October Social - Fall warmer feature of the Retro Black Truck Warmer - 10/24
October Social - Fall warmer feature of the Tangled Web warmer- 10/24
October Social - Subtle nod to the Wicked movie featuring green Scentsy products - 10/24
October Social - Subtle nod to the Wicked movie featuring pink Scentsy products - 10/24
October Social - DIY Halloween projects for customers to use with Scentsy products - 10/24
October Social - DIY Halloween projects for customers to use with Scentsy products - 10/24
