During my time at Scentsy I was given many opportunities to art direct photoshoots for various campaigns for print as well as digital advertising. I worked with an incredible team of photographers, set designers, and project managers to complete these projects. My time spent behind the camera involved concepting the shoot beforehand and giving a concept sketch, meeting with set designers to plan out props and consult with photographers for lighting.
These projects would range from photos for social media to bigger product campaigns for new products or collaborating with our licensed partners.
Disney Princess Collection
I had the delight of being able to co-direct the Disney Princess collection for Scentsy. My jobs included concepting out the photoshoot as well and aiding in directing our local talent for the shot.
The collection included 2 wax bars and 2 Fragrance Flowers, both in the scents "True Love" and "Dream Big, Princess", as well as the release of a new warmer in the shape of a princess tiara. The concept was a father and daughter enjoying playtime together. We used a local talent for the photoshoot and the two were complete naturals.
My concept illustrations for the photoshoot
Minnie Mouse Collection
The Minnie Mouse Collection released in 2025 and included Scentsy's Minnie Mouse themed bar "Totally Minnie" as well as a scented plush keychain with the same scent. The concept for the shoot was a modern working woman's office who still embraces the whimsy and style of Minnie Mouse.
St. Patrick's Day
For the 2025 St. Patrick's Day collection. Including a new warmer, a new wax bar Isle of Clover - in a pattern I also designed - and a plush shamrock keychain in the same scent.
Isle of Clover scent notes: Green apple, clover leaf, and fresh grass.
Noche De San Juan
A limited edition warmer and wax bar celebrating Puerto Rico, with a warmer featuring the Puerto Rican flag (and a Coquí!) and a wax bar Sea Breeze, with a pattern I created.
Sea Breeze scent notes: Juicy orange, coconut palm, and white floral
Various Social Media
There are many smaller social media photoshoots I directed not for any campaign release but for monthly social media posting. These included promoting year-round products or having fun with whatever events were happening that particular month.
